1.Fresh & Clean as or as if New and staged. The homes that I've seen get multiple offers in my own market recently are Free from stain or blemish; pure.clean -- not a whiff of anything within nose shot, -- and dressed to the nines. These photos look like something out of a home decor catalog or design magazine -- like no one lives there, even if someone does. These owners have often spent months in advance cleaning, decluttering, organizing, primping and otherwise sprucing their homes for sale with the intention of blowing the competition out of the water.
Prepacking is a good term in mind as you prepare your home. (And I will say that a large proportion of multiple-offer homes have actually been professionally staged. I'd urge a seller who wants multiple offers to explore whether there's some level of staging service or even staging advice that is worth the investment.)
2. Low prices. The homes that get multiple offers are not priced at the top of their markets. In fact, I know that many of their listing agents and owners specifically aimed to list these homes slightly below what they believed to be the true fair market value of the property at the time they listed it. Why? What seems like it might be risky is actually a time-proven strategy for bringing in the number of buyers who come view the property.
When buyers see a beautiful home listing online for less than they'd expect for the area, they show up, eager to get a great home for a great value. And the math from there is simple -- it takes more showings to obtain offers.
Once these value hunters are at the place and fall in love with your property, they often become willing to offer more than the asking price if they need to, to secure it in the face of competing offers, knowing that it was priced well to start with. Not to mention having back up offers in place, can be essential.
3. Ample exposure to the market. Part of the effect of priced to compete, is that it creates an auction atmosphere, the environment that creates bidding wars. The other half of the auction environment is ensuring that the home has ample exposure to the market, both in terms of time for buyers to come see and fall in love with the property and which makes the property aggressively to reach as many possible buyer/bidders as we can.
Fantastic online pictures. Creates an aggressive online marketing campaign -- most experienced local listing agents will happily brief prospective seller clients on what they do in this aspect. One exposure method noticed is a standard practice in my area is to create and publish an offer timeline. If possible, list the home a day or two prior to the Sunday Open House, take offers, and present on the Tuesday following the Sunday open house.
By publishing this timeline as part of the listing, buyers are assured that they will have time to see the place and get their Facts in a row in order to compete for the property.
Most of the time aggressive buyers force a seller's hand, making an offer immediately upon seeing the property. For this reason, and for any other important updates or changes that might come along, it's essential that buyers and their agents let the listing agent know if they plan to make an offer, even early in the published the listing.
4. Showable on demand. Hard-to-show homes just don't sell, when there's lots of competition. When buyers' agents put their home tours together, if a particular listing requires too much notice (24hrs) or too many calls and callbacks for showings, they're very likely just to turn to one of the other dozens of homes that's easy to show. Anything that holds back a property from setting up showings, reduces the chances your property to receive multiple offers.
To get multiple offers on today's market, in fact, a seller's home must be showable and ready on the drop of a hat. You should keep advance notice requirements as low as possible, around an hour or less is ideal. Allowing your Listing Agent to put a lockbox on the door and let it be shown at all times while you're at work or out and about on the weekends will require that you keep the place in tiptop shape, 24/7, Together Lets make this worth it.
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